The public health nurse who understands where money comes from
$124,200estimated top of the range · middle $68,000 / yr
AI augments this role
Public Health Nurses in the United States earn a median of $68,000 a year. Pay starts near $48,000. The top of the range is estimated at $124,200. The Bureau of Labor Statistics does not publish a separate wage series for this exact title, so this figure is derived from the closest occupation it does track and is labelled an estimate.
Source: PayCrunch estimate. Last checked 9 September 2026.
Entry level
$48,000
Top-end estimate
$124,200
Education
Bachelor's degree in Nursing
Wages — PayCrunch estimate. The Bureau of Labor Statistics does not publish a separate wage series for Public Health Nurse; figures are derived from the closest occupation it does track and are labelled as estimates. AI-impact rating is PayCrunch's editorial assessment. Updated September 2026.
🆕 New & Trending AI Tools for Public Health NurseReviewed September 2026
We track new AI-tool launches every week and refresh this list — here’s what’s gaining traction for Public Health Nurse work right now.
AbridgeNEWEnterprise / see site
Ambient AI scribe that turns a patient conversation into structured clinical notes.
How a Public Health Nurse uses it: document a visit automatically instead of charting after your shift
Microsoft Dragon CopilotNEWEnterprise / see site
Voice AI that dictates and drafts clinical documentation (successor to Nuance DAX).
How a Public Health Nurse uses it: speak your notes and have the chart written and filed for you
Heidi HealthNEWFree / paid tiers
AI documentation tool built around clinician and nurse workflows.
How a Public Health Nurse uses it: handle shift notes and handovers without manual write-ups
OpenEvidenceNEWFree for verified clinicians
AI that answers clinical questions from current medical evidence, with citations.
How a Public Health Nurse uses it: check the latest evidence at the point of care in seconds
NotebookLMNEWFree / $7.99 mo
Google tool that answers questions grounded only in the documents you give it — with citations.
How a Public Health Nurse uses it: load your own manuals, policies, or PDFs and ask questions that stay accurate to the source
SukiEnterprise / see site
AI voice assistant for clinical notes and coding.
How a Public Health Nurse uses it: dictate notes hands-free and cut charting time sharply
NablaFree tier / see site
Ambient AI assistant that generates notes from the patient encounter.
How a Public Health Nurse uses it: capture the visit and get a ready-to-review note in seconds
ChatGPTFree / $20 mo
The most-used AI assistant — writing, analysis, research, and images from a plain-language chat.
How a Public Health Nurse uses it: draft emails and documents, summarize long files, and get instant answers to on-the-job questions
ClaudeFree / $20 mo
AI assistant known for careful writing, long-document analysis, and coding.
How a Public Health Nurse uses it: analyze big reports or spreadsheets and turn messy notes into clean, finished writing
Community clinics, immunization days, and home visits
A public health nurse works where people live, not only where a hospital admits them. The week might open in a community clinic, move to an immunization clinic, and close with home visits. The career is prevention, follow-up, teaching, and the unglamorous labor of getting the right person to the right service. It is nursing practiced as a public program.
In a community clinic you see families for checkups, pregnancy support, chronic-condition coaching, and the problems that never quite become an emergency but still need a nurse. You listen, you look at the record, you explain the next step in ordinary language, and you document what you found and who you referred. A good visit ends with the person knowing what happens next and with the chart clear enough for a colleague on Thursday.
Immunization clinics are a different rhythm. People arrive for a scheduled protection, often in a school gym, a church hall, or a health-department room set up for the day. Your job at a career level is the clinic itself: greeting families, checking that the visit matches the record, answering worries in plain speech, keeping the flow safe and orderly, recording what was given, and telling people how to reach you if they have a concern later. The department's standing orders and the prescriber's authority frame the clinical act. Your professional responsibility is the program around that act: accuracy, dignity, and follow-up.
Home visits are the third setting, and they ask for a different kind of attention. You travel to a new parent, an older adult who cannot easily get to the clinic, or a household the department is worried about. You see the stairs, the fridge, the baby's sleeping place, the medicine bottles lined up on a counter. You talk about what is working. You connect the household to a program, a ride, or a clinic appointment. You write the visit so the next nurse can begin from a full record. You do not take over the home. You leave it with a plan the family can actually try.
The nursing licence a state board issues
The legal credential is a state nursing licence, almost always as a registered nurse, granted by the state board of nursing. The licence is what authorizes you to practice nursing in that state. Health departments will not put you on a clinic schedule without it. A diploma on the wall and the licence in the board's database are different documents.
What the licence proves is that the board accepted an approved nursing education and the examination record, and that you met the board's requirements to practice. It proves fitness to nurse. It does not, standing alone, prove public-health experience. Employers look for the licence first and then for community, clinic, or home-visiting work on top of it. Many public-health postings also prefer a bachelor of science in nursing, because the role includes program thinking, teaching, and independent visits.
People prepare by finishing an approved nursing program, completing the board's process for licensure, and then adding community experience. A bachelor's program often includes a public-health rotation. An associate-degree nurse may later complete a bachelor's while working. Either route should include time in a health department, a community clinic, a school health office, or a home-visiting program. That time teaches the paperwork and the neighborhoods, which a hospital floor will not fully teach.
A move across state lines means a new board. Start the endorsement early. Keep your education record and your current licence easy to send. Some boards are quick and some are not, and a clinic date will not move because your file is incomplete. If a posting also asks for a public-health nursing credential offered in that state, read it as an extra the employer values, and confirm it with the board or the department rather than guessing from a blog. The licence remains the non-negotiable piece.
Health departments and who they hire
The main employers are local and state health departments, community health centers, tribal health programs, school-based health, and visiting-nurse services that do prevention and home follow-up. A posting will name the program: maternal and child health, immunizations, communicable disease, refugee health, or a general clinic. Read that line before you fall in love with the salary grade. The program is the job.
Hiring files should show the licence, the degree, and concrete community work. "Assisted with a school immunization clinic" is stronger than "passionate about wellness." Name the population, the setting, and what you were responsible for: records, teaching, referrals, or coordinating volunteers. Supervisors from those sites matter more than a stack of hospital floats that never left the floor, unless the floor time is recent and you can explain why you are changing settings.
Interviews often ask how you handle a visit that does not go as planned. A family declines a service. A home is hard to enter safely. A clinic line grows while one person needs a long explanation. Answer with judgment and respect: how you listened, how you documented, who you called, and how you kept the rest of the schedule from collapsing. Skip any urge to perform a procedure in words. The panel is hiring a public health nurse, and they want to hear program sense.
Public hiring can be slow. Apply with a current licence number ready, immunization records of your own if the employer requires staff protection, and a clear start date. Bilingual skill belongs on the application when you truly have it, because many clinics serve households the English-only chart fails. If you are new to the jurisdiction, say so, and say that the licence endorsement is already filed. Silence on that point makes a manager nervous.
A path toward program leadership
Staff nurses begin on a team: a clinic day, a visit roster, a preceptor. You learn the department's forms, the referral map, and the way this county talks to schools and hospitals. The first year is about reliable visits and clean records. People who rush toward a coordinator title before the visits are solid usually get sent back to the roster, informally if not officially.
The next step is a lead role or a program coordinator. You might own the immunization clinic calendar, a home-visiting caseload for new parents, or the nursing side of a communicable-disease response. You still see people. You also order supplies for the clinic day, train a newer nurse, and tell a director what the numbers of visits imply for staffing. That mix is the bridge between bedside public health and management.
Later titles include supervisor, nurse manager, and director of public health nursing. The work shifts toward budgets, hiring, policy inside the department, and the relationship with the health officer. Some nurses prefer to stay expert clinicians in a program they love, and a good department makes that choice respectable. Others move into broader public-health leadership. A graduate degree in public health or nursing can help that move. It helps most when you already know the clinics and the home visits from the inside.
Mid-career nurses sometimes add a formal public-health degree or a certificate the department respects, and they do it while keeping a visit day on the calendar. Study helps when it makes you better at program design, evaluation in plain language, and supervision. It helps less when it pulls you away from families for so long that you forget the clinic's real bottlenecks: transportation, language, clinic hours, and trust. Choose coursework that your director can see in the next immunization season, not only on a transcript.
Keep a foot in the community even as the title grows. The supervisors staff trust are the ones who still understand a missed visit, a worried parent, and a gym full of families on immunization day. Strategy that forgets those rooms produces programs nobody uses. The career path works when each step adds responsibility without erasing the nurse.
Estimates that stand apart from hospital nursing pay
Because the Bureau of Labor Statistics does not publish a separate wage series for this exact title, treat the dollars here as PayCrunch estimates. They stand apart from the registered-nurse wage series. Do not paste a hospital nursing table onto a health-department job and call it the same fact. These estimates also carry no state medians. Leave state dollar claims out.
The entry estimate is $48,000. The median is $68,000. The top is $124,200. Entry to median is a gap of $20,000. Median to top is a gap of $56,200. Entry fits a newly licensed nurse, or a nurse new to public health, on a staff roster. The median fits a nurse who already runs a clinic day or a visit caseload with less supervision. The top fits program leadership and senior supervision inside a department.
Notice the shape. The $20,000 step from entry to the middle is the early-career climb. The $56,200 step from the middle to the top is larger, and it tracks the jump into leadership rather than a small annual bump. A staff nurse and a director should be argued with different figures. Using the registered-nurse series instead would answer a different job. These estimates belong to the public health nurse title, and they exist because a separate official series for that exact title is unavailable. A hiring manager who quotes hospital floor pay is talking about a different workweek, with night shifts and unit routines this community role does not copy. Correct that mix-up early, with the three estimates above, and then return to the clinic, the immunization day, and the home visit that the posting actually describes.
How to use three figures in a salary talk
Health departments hire on grades and steps. You may not write your own salary, and you can still test the grade against the estimate. A staff posting under $48,000 sits below the PayCrunch entry. That is a reasonable, specific comment: the estimate for entering this title is $48,000, and you are asking whether the grade matches professional nursing work in the community. Bring the licence and the program duties into the same sentence so the comment is about the job, not about a feeling.
For a nurse who already leads immunization clinics or a home-visiting roster, the median of $68,000 is the comparison. The $20,000 gap from entry shows the room the estimate leaves for that growth. If the department's steps never approach the median, ask how a nurse is supposed to move. A frozen step plan is useful information before you accept.
Reserve $124,200 for scope that looks like the top: supervising nurses, owning a program budget, or directing public health nursing. The $56,200 distance from the median to that top is the estimate's marker for leadership. Quoting the top for a staff clinic role blurs the career. Quoting only the entry figure after you have run clinics for years does the same blur in the other direction.
Benefits belong beside the three numbers. A pension, a predictable day shift, loan help, and a car or mileage for home visits change the value of a median offer. They do not repair a grade that sits under entry for licensed work. And they are not a reason to borrow hospital nursing wages from a different series. Stay with $48,000, $68,000, and $124,200, matched to staff work, established practice, and leadership. That is the whole salary conversation this estimate can support.
The top of Public Health Nurse pay — and how to get there with AI
$124,200top-end estimate for Public Health Nurse
PayCrunch estimate - derived from the closest occupation BLS tracks. This figure is PayCrunch’s estimate, not a Bureau of Labor Statistics published wage for this exact title.
$48,000entry$68,000middle$124,200top end
Caseload does not raise a public health nurse's pay, so the top of this range belongs to those who lead funded programmes and can speak to the grants and reimbursement that keep them alive.
Bedside nursing pays more than public health nursing almost everywhere, and the people who stay do so because the work matters: immunisation clinics, communicable disease investigation, tuberculosis case management with observed therapy, home visits to new mothers, school health, outbreak response. The nurses who both stay and earn well are the ones who learned how a health department is actually funded. Almost every programme sits on a grant with a renewal date and a reporting obligation, or on reimbursable services that are frequently under-billed. A nurse who can write the report, defend the numbers and help win the renewal is protecting their own position and everyone else's.
Your playbook, by where you are now
Just startingGet broad, get the community credential
Rotate through as many programme areas as you can, because breadth is what public health leadership is built on.
Learn communicable disease investigation properly, including interviewing skills for contact tracing, which is harder than it sounds.
Get comfortable in homes and schools rather than clinical settings, since most of this work happens where the patient lives.
Take the community and public health nursing certification once you are eligible, as it is the credential these postings ask for.
Learn your jurisdiction's reportable conditions and reporting timelines by heart.
What proves it: Certification plus documented experience across several programme areas.
Realistic span: your first three years
A few years inLearn the funding behind your programme
Ask to see the grant that funds your programme and read the deliverables, the reporting requirements and the renewal date.
Take over a piece of the reporting, because whoever writes the numbers is present when the programme's future is discussed.
Learn what services your department can bill for, since immunisation and case management revenue is routinely left uncollected.
Draft the narrative sections of reports with an assistant from your own data, then check every figure and claim yourself before submission.
Add an advanced degree in public health or nursing if you want the supervisory and health officer roles, because most of them require one.
What proves it: A grant report you authored and a programme measure you own.
Realistic span: years four through seven
ExperiencedRun programmes and write the applications
Take programme manager or nursing director roles, where the pay scales separate from staff nurse schedules.
Write grant applications yourself, since a nurse who has brought money into a department is treated as a different kind of employee.
Lead the emergency preparedness and outbreak response function, which is chronically under-staffed and highly visible.
Consider federal, tribal or large metropolitan health departments, and check the loan repayment programmes attached to shortage areas.
Build the workforce, meaning student placements, orientation and competency, so the programme survives turnover.
What proves it: A funded programme you lead, including an application you wrote that was awarded.
Realistic span: from year eight
The next 90 days
Ask for the grant document behind whichever programme you spend most of your time on, and read it end to end in the next month. Find the deliverables, the measures, the reporting schedule and the renewal date. Then compare what is promised in that document with what your team actually does and records. There is almost always a gap in both directions, work being done that is never counted and measures being reported that nobody collects carefully. Write it up in a page and take it to your supervisor with an offer to own one of the measures. That offer is how a public health nurse moves from delivering a programme to being part of whether it continues, and that is the ground the higher roles are standing on.
Wage figures: PayCrunch estimate. The playbook is PayCrunch editorial guidance, not a guarantee of pay or placement.
Every figure is the national median from the U.S. Bureau of Labor Statistics (OEWS) shown on that role’s own page.
Never used AI before? Start here (2 minutes).
Start with ChatGPT or Claude as your health-communication engine. Public health lives on getting dense guidance to real communities: paste in a CDC recommendation (no client data) and ask for a 6th-grade-reading-level flyer in English and Spanish. This is the highest-leverage daily use, and it costs nothing to start.
Then build the skill that actually raises your pay — data. Use Microsoft Excel Copilot or Tableau Public to turn surveillance spreadsheets into trends and clear charts, and NotebookLM to digest guidelines and grant materials. Keep all identifiable data inside your department's approved systems and use aggregate, de-identified numbers with AI. AI handles the analysis and the wording; you own the epidemiology and the message.
The one rule, forever: Population data still describes real people — never paste identifiable case, contact-tracing, or client data into consumer AI, and follow your health department's data-use, IRB, and small-cell suppression rules. AI can misstate epidemiology and encode bias, so verify every rate, guideline (CDC, ACIP), and health claim against the primary source, and confirm any AI-generated material is accurate, culturally appropriate, and accessible before it reaches the community.
The plays — exact steps, exact prompts
Do these in order. Each one is copy-paste ready. You do not need to know anything about AI going in.
1
Analyze surveillance and population data like an epidemiologist
Why this pays: Data skills are the single clearest divider between a front-line PHN and a program manager or epidemiology role. The nurse who can turn a messy case-count spreadsheet into a trend, a rate, and a chart gets pulled into the leadership work that pays toward $92,000.
Microsoft Excel CopilotTableauChatGPT
1
Take a de-identified, aggregate dataset you already work with and use Excel Copilot or Tableau to build a trend line, a rate per 100,000, and a clean chart you can put in front of leadership.
2
Have AI do the epidemiological analysis and explain it in plain language.
Copy-paste this prompt
I have monthly counts of [reported chlamydia cases] by age group and ZIP for my county, fully de-identified and aggregate. Walk me through calculating the rate per 100,000, identifying the trend over the last 3 years, and which subgroups are rising fastest. Suggest the clearest chart to show it, and write a 3-sentence plain-language summary for a non-technical board. Explain each step so I learn the method.
Use only aggregate, de-identified data and apply small-cell suppression; verify the epidemiology before presenting it.
What you'll haveEpidemiological analysis you can produce on demand — the data skill that opens epi, informatics, and program-lead roles.
2
Win grant funding to create (and lead) programs
Why this pays: Public health runs on grants, and the nurse who can write a fundable proposal often becomes the person who runs the funded program. Bringing in money is the most direct route from staff PHN to program manager pay.
ChatGPTClaudePerplexity
1
Identify a real community need you see in your data, then use Perplexity to find matching funding opportunities and ChatGPT or Claude to structure the proposal.
2
Draft the hardest sections — needs statement, objectives, and evaluation plan — from your local data.
Copy-paste this prompt
Help me draft a grant proposal for a [maternal home-visiting program] in [county]. Using these local statistics [paste aggregate stats], write a compelling needs statement, 3 SMART objectives, a brief evidence-based program description, and an evaluation plan with measurable outcomes and data-collection methods. Keep it aligned to a typical CDC/HRSA-style funder. I will supply the budget.
Verify every statistic and citation, and match the funder's exact requirements; AI drafts, you confirm accuracy and fit.
What you'll haveFundable proposals that bring in money — and the program-lead role that comes with running what you funded.
3
Scale health education: plain-language, multilingual, accessible
Why this pays: Reaching more of the community — including non-English speakers and low-literacy populations — improves the program outcomes leadership is judged on. The PHN who scales effective education becomes the go-to for community engagement and program design.
ChatGPTCanvaDeepL
1
Take a dense guideline and produce a family of materials from it — a flyer, a social post, and a script for a community talk — all at an accessible reading level, then design them in Canva.
2
Convert a guideline into accessible, multilingual community materials in one pass.
Copy-paste this prompt
Turn this CDC recommendation on [childhood immunization catch-up schedules] into community materials: a one-page flyer at a 6th-grade reading level, three short social-media posts, and a 2-minute talking script for a community health event. Keep the tone warm and non-judgmental, address common vaccine concerns respectfully, and give me English and Spanish versions. No patient data — general public education.
Check translations with a qualified bilingual reviewer and confirm every clinical fact against the current CDC/ACIP source.
What you'll haveEffective, accessible education that reaches the whole community — the engagement wins that mark you as leadership material.
4
Automate reporting and program documentation
Why this pays: Grant reports, program metrics, and required documentation consume hours that could go to program work. Automating the reporting frees capacity and makes you the reliable operator programs are built around.
Microsoft CopilotREDCapChatGPT
1
Design your data collection cleanly up front in REDCap so reporting is fast, and use Microsoft Copilot to turn your metrics into a first-draft report.
2
Generate a funder-ready progress report from your program metrics.
Copy-paste this prompt
Draft a quarterly progress report for a grant-funded [tobacco-cessation program] using these aggregate metrics [paste numbers]: participants served, sessions delivered, outcomes against our objectives, challenges, and next-quarter plans. Match a standard funder progress-report format, keep it concise and factual, and flag where the data shows we are behind so I can address it.
Report only aggregate, de-identified figures; verify every number against your source data before submitting.
What you'll haveReporting done in a fraction of the time — capacity you redirect into program delivery and growth.
5
Master guidelines and build competency for advanced roles
Why this pays: Deep, current command of guidelines and public-health practice is what qualifies you for supervisor, informatics, and certification-backed roles. AI makes staying current and studying for credentials dramatically faster.
NotebookLMPerplexityChatGPT
1
Keep a NotebookLM notebook of the guidelines you use most (ACIP schedules, outbreak protocols) so updates are searchable and cited, and turn changes into quick staff references.
2
Convert a guideline update into a staff quick-reference and build a certification study plan.
Copy-paste this prompt
Summarize the latest changes to the [ACIP adult immunization schedule] into a one-page quick-reference for our nursing staff: what changed, who is affected, and the practical action for our clinic. Then outline a 10-week study plan for the [Certified in Public Health (CPH)] exam based on its content areas, with weekly topics and self-quizzes. General reference and exam prep only.
Verify all guideline changes against the official CDC/ACIP publication before distributing to staff.
What you'll haveCurrent expertise and a credential path — the professional standing that qualifies you for advanced, higher-paid roles.
Your 12-month sequence to the top of the range
How the plays above stack into a path from median pay toward the $92,000 tier.
Month 1
Start converting dense guidance into plain-language, multilingual community materials with ChatGPT and Canva; keep all client data out.
Months 2-3
Build data skills — turn a de-identified dataset into trends, rates, and charts with Excel Copilot or Tableau.
Months 3-6
Identify a community need in your data and draft a grant proposal; set up clean REDCap data collection for it.
Months 6-12
Automate your program reporting and take ownership of a program metric or small initiative to show leadership.
Year 2
Pursue a supervisor, epidemiology, or informatics role, or a credential like the CPH, backed by your data and grant track record.
Gear for this job
As an Amazon Associate, PayCrunch earns from qualifying purchases. Links to books and tools are for the job on this page; we only recommend what we’d use in the work.
Same live official APHA CPH review already on epidemiologist (ASIN 087553354X). This leftover page’s play prompt is outline a 10-week study plan for the Certified in Public Health (CPH) exam; Year 2 is Pursue a supervisor, epidemiology, or informatics role, or a credential like the CPH. Official APHA review for leftover CPH — not leftover CHES (that is health-educator) and not leftover NCLEX. Confirm 087553354X. Live page HTTP 200, no PC_GEAR / amazon.com/dp / tag=paycrunch-20 at 2026-09-17 4:53 PM PT.
Next steps for a Public Health Nurse
Some links below are affiliate or partner links. PayCrunch may earn a commission if you enroll or subscribe through them, at no extra cost to you. Wage figures on this page still come from the Bureau of Labor Statistics, not from these programs.
Public Health Nurse work is specific enough that a stamped 'check out these courses' block would be noise.
National median pay printed on this page is $68,000; the programs below are the usual levers people use to move off that middle.
A a Public Health Nurse resume you can submit beats a blank page. Resume Now is a resume builder — we are not claiming an occupation-specific template library for SOC unlisted.
A Public Health Nurse resume that names the actual tasks on this page beats a blank template when you apply.
What Public Health Nurses earn by state
This page does not show a state table, and the reason is worth stating: the Bureau of Labor Statistics does not publish a separate wage series for this job title, so there are no official state figures to show. Scaling the national median by a cost-of-living index would produce a number for every state, but it would be an estimate of living costs wearing a wage’s clothes, and PayCrunch would rather show you nothing than that.
What the national figures say: pay starts near $48,000, the median is $68,000, and the top of the range is $124,200. Those national figures are a PayCrunch estimate, not a Bureau of Labor Statistics published wage for this exact title.
No. Community health is built on trust, home visits, cultural competence, and hands-on care during outbreaks and vaccination drives — none of which AI can do. What AI changes is the analytical and administrative side: it makes data analysis, grant writing, and health communication accessible to any PHN willing to learn them. That is an opportunity, because those are exactly the skills that lead to higher-paid roles.
Can I put case or contact-tracing data into ChatGPT?
No. Never enter identifiable case, contact, or client data into consumer AI, and follow your department's data-use and IRB rules. Work only with aggregate, de-identified numbers when using AI, apply small-cell suppression, and keep all identifiable data inside approved systems. For clinical data work, use your department's governed tools.
I am a nurse, not a statistician — can I really do the data work?
Yes, and that is the point. Tools like Excel Copilot and Tableau, guided by ChatGPT, let you calculate rates, spot trends, and build clear charts while explaining the method as you go, so you learn epidemiology by doing it. Start with a dataset you already understand. This is the most valuable skill you can build, because it is what leadership and epi roles require and most front-line nurses lack.
How does AI actually increase a public health nurse's pay?
By building the three skills that lead to promotion: data analysis (into epi and informatics roles), grant writing (into program-manager roles running what you funded), and scalable health communication (into community-engagement and program-design roles). AI lowers the barrier to all three, letting a front-line PHN move toward the $92k supervisor and program-lead tier.
Which skill should I build first?
Data analysis. It is the clearest differentiator for advancement and the one most public health nurses lack. Take a de-identified dataset you already work with, and use Excel Copilot or Tableau with ChatGPT as your tutor to produce a rate, a trend, and a chart. Pair it with grant writing, and you have the two skills that most reliably lead to program leadership.
Methodology & sources
Salary (median, 10th, top of the range) — U.S. Bureau of Labor Statistics, OEWS.
By state — the Bureau of Labor Statistics’ own state medians, limited to states employing at least 500 people in the occupation. No cost-of-living arithmetic is applied to a wage anywhere on this page.
The plays — PayCrunch's own step-by-step guidance using publicly available AI tools. Tool names/URLs are real and current as of August 2026; prompts written to work as-is. Verify any professional output before relying on it.