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Video Producer · 2026 salary + AI outlook

Video Producer salary — and how to earn like the top 1%

$68,000median / year · about $33 an hour (BLS)

Sora, Runway, and Veo now generate footage that used to need a crew; producers who fold generative video into pitches and own client relationships pull ahead as commodity work erodes.

Entry level
$40,000
Top earners
$110,000
Job growth
+8%
AI exposure
High
🏆 The Top 1% Playbook

How to reach the top 1% of Video Producers

Four moves, straight from how the highest-paid in this field use AI in 2026:

1
Build a gen-video pipeline Fold Runway Gen-4, Sora, and Google Veo into pre-viz, concepting, and b-roll; the producer who delivers more looks per dollar wins pitches that commodity crews price themselves out of.
2
Own the client Move to executive producer. Relationships, briefs, and retainer accounts are the moat generative tools can't touch; producers who own clients and margins earn what day-rate freelancers never will.
3
Speed up post Master Descript, Premiere's Firefly tools, and auto-transcription and reframing to cut turnaround. Producers who ship the same brief faster on the same budget keep the margin the schedule used to eat.
4
Specialize the format Go deep in branded content, virtual production (Unreal plus an LED volume), or performance UGC ads; a producer with a reel and repeat clients in a niche commands rates generalists can't.
💡 The move that pays: The model can render the shot, but it can't run the client, the budget, and the crew — producing is the part that doesn't automate.
HomeJob Salaries › Video Producer Salary

Video Producer Salary in 2026

Video Producer pay, in real terms

Per hour
$32.69
Per week
$1,308
Every 2 weeks
$2,615
Per month
$5,667

At the national median of $68,000/year, a video producer earns $5,667/month before taxes. Over a 30-year career that's roughly $2,040,000 in gross earnings — and that's before raises, promotions, or bonuses.

That puts this role about 41% above the U.S. median wage for all workers (about $48,060/year, per BLS). Using the common rule of keeping housing under 30% of gross pay, this salary supports about $1,700/month in rent or mortgage.

Figures are gross (pre-tax) estimates from the national median; use the take-home and hourly calculators on PayCrunch for your exact state and situation.

Updated June 2026 · BLS Data
How much does a Video Producer make?
$68,000per year
National median salary · $32.69/hour · $5,667/month
Hourly
$32.69
Monthly
$5,667
Weekly
$1,308
Daily
$262
Estimated take-home
$51,680/yr
Adjust Your Market Position
$68,000/yr
Entry Level · $40,000 Top Earner · $110,000
IRS.gov data
BLS.gov verified
All 50 states
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What Does a Video Producer Do?

Video producers plan, coordinate, and manage video projects from concept through delivery for marketing, entertainment, and corporate needs.

Video Producer Salary by State

Select your state to see the adjusted video producer salary based on cost-of-living differences.

Select a state above

How to Become a Video Producer

Education: Bachelor's degree in Film or Media

Certifications: None required

Career path: Production Assistant → Video Producer → Senior Producer → Executive Producer → VP of Content

Video Producer Salary by Experience

Entry level
$40,000
Mid-career
$68,000
Senior
$100,100

Estimates based on BLS percentile data and industry surveys. Actual salaries vary by employer, location, and individual qualifications.

Top 10 Highest-Paying States for Video Producers

#StateAnnualMonthlyHourly
1Hawaii$80,240$6,687$38.58
2California$78,200$6,517$37.60
3New York$78,200$6,517$37.60
4Massachusetts$76,160$6,347$36.62
5New Jersey$76,160$6,347$36.62
6Connecticut$74,800$6,233$35.96
7Washington$74,800$6,233$35.96
8Maryland$73,440$6,120$35.31
9Alaska$71,400$5,950$34.33
10Colorado$71,400$5,950$34.33

State salaries estimated using BLS national median adjusted by regional cost-of-living factors.

Compare to Related Jobs

Job TitleMedian SalaryHourlyDifference
Video Producer$68,000$32.69
Magazine Editor$68,000$32.69
PR Specialist$67,440$32.42$-560
Editor$65,000$31.25$-3,000
Film Editor$72,000$34.62+$4,000
Motion Graphics Designer$72,000$34.62+$4,000
News Anchor$72,000$34.62+$4,000

Job Outlook

The BLS projects +8% growth for video producers through 2032, which is faster than average compared to the average for all occupations (3%).

🆕 New & Trending AI Tools for Video ProducerReviewed July 2026

We track new AI-tool launches every week and refresh this list — here’s what’s gaining traction for Video Producer work right now.

RunwayNEWFree tier / $12 mo

AI video generator and editor for short cinematic clips.

How a Video Producer uses it: generate and edit video b-roll and effects without a full production

GammaNEWFree / $9 mo

Generates polished slide decks and one-pagers from a prompt.

How a Video Producer uses it: turn an outline into a designed presentation instantly

NotebookLMNEWFree / $7.99 mo

Google tool that answers questions grounded only in the documents you give it — with citations.

How a Video Producer uses it: load your own manuals, policies, or PDFs and ask questions that stay accurate to the source

Canva AIFree / $13 mo

Design platform with AI text-to-image, writing, and one-click layouts.

How a Video Producer uses it: produce on-brand graphics, social posts, and decks without a designer

Adobe FireflyFree credits / paid

Adobe's commercially-safe AI image and video generation, built into Creative Cloud.

How a Video Producer uses it: generate and edit images and video safe for commercial use

Midjourney$10+ mo

High-end AI image generator known for striking visuals.

How a Video Producer uses it: create original concept art, mockups, and hero images from a prompt

DescriptFree / $16 mo

Edit video and podcasts by editing the transcript like a doc.

How a Video Producer uses it: cut and polish video/audio by editing text, and remove filler words automatically

ElevenLabsFree / $5+ mo

AI voice generation with hundreds of natural voices.

How a Video Producer uses it: produce voiceovers and narration in minutes

ChatGPTFree / $20 mo

The most-used AI assistant — writing, analysis, research, and images from a plain-language chat.

How a Video Producer uses it: draft emails and documents, summarize long files, and get instant answers to on-the-job questions

Frequently Asked Questions

How much does a video producer make?
The national median salary for a video producer is $68,000 per year, or $32.69 per hour. Entry-level positions start around $40,000 while top earners make $110,000 or more.
What education do you need to become a video producer?
Most video producer positions require bachelor's degree in film or media. Additional certifications or experience may increase earning potential.
What is the job outlook for video producers?
Employment of video producers is projected to grow 8% over the next decade, which is faster than average compared to the average for all occupations.
What are the highest paying states for video producers?
The highest paying states include Hawaii, California, New York, Massachusetts, and New Jersey, where cost of living adjustments push salaries above the national median.
Can you make six figures as a video producer?
Yes, experienced professionals in this field regularly earn six figures, especially in high-cost-of-living areas.
Methodology and data sources

Salary data is based on the Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OES) program. National median, 10th percentile, and 90th percentile figures are sourced from the most recent BLS OES release. State-level salary estimates are calculated by applying regional price parity adjustments from the Bureau of Economic Analysis (BEA) to the national median. Job growth projections are from the BLS Employment Projections program. Education and certification requirements are based on BLS Occupational Outlook Handbook descriptions. All figures are approximate and updated periodically.

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